Super Bowl LVIII’s combined UK TV audience of 3.4 million unique viewers broke the record for the NFL’s most prestigious game in 2024.
One of its UK broadcasters, Sky Sports, reported 12.2m views of NFL content across their social platforms during Super Bowl, echoing the huge worldwide draw of the showpiece.
In the 2025 edition, the Kansas City Chiefs are about to take on the Philadelphia Eagles in Super Bowl LIX.
With vast viewing figures expected again, 101GreatGoals.com explains what time the game starts and how you can follow this year’s coverage in the UK.
Born for the biggest stage ✨ pic.twitter.com/hPb5Ha98Tx
— Philadelphia Eagles (@Eagles) February 4, 2025
2025 Super Bowl: When is the game?
The Super Bowl takes place on Sunday, February 9 at the 83,000-capacity Superdome, which is the home of the New Orleans Saints.
As usual for NFL games, the Super Bowl is split over four quarters of 15 minutes each, but clock stoppages and the half-time show mean that it usually takes at least three hours to complete.
Kansas beat the Buffalo Bills 32-29 on January 26 to win the AFC Championship and reach the Super Bowl, with Philadelphia earning their place in one of the most watched sporting spectacles of the year by defeating the Washington Commanders 55-23 on the same day.
The city. The culture. The history.
New Orleans is built for another Super Bowl celebration. #SBLIX pic.twitter.com/9BQbMDaE29
— NFL (@NFL) February 4, 2025
Super Bowl UK time
The Super Bowl starts at 6.30pm ET, which is 11.30pm GMT.
Although timings are liable to vary significantly from last year, half-time in the 2024 Super Bowl was at approximately 8.15pm ET, or 1.15am GMT.
The half-time show started approximately 10 minutes later, and the game ended at around 10.50pm ET, which was 3.50am GMT.
Super Bowl: How to watch in the UK
In the UK, fans can tune in via ITV or Sky Sports at no extra cost, while the action is also available on NFL Pass on DAZN, starting at 99p.
Mahomes and Saquon might need to swap favorite colors for the week 😂 #SBOpeningNight pic.twitter.com/iwDxnJOPGO
— NFL (@NFL) February 4, 2025
UK TV Super Bowl coverage
Coverage on ITV1 starts at 10.45pm GMT and runs until 4am. Sky Sports Mix’s show starts 45 minutes earlier, ending at the same time.
Super Bowl stream: Where to watch online
Viewers can stream the action through ITV, Sky Sports or DAZN’s websites or use the broadcasters’ apps – ITVX, SkyGO and DAZN – to watch on a huge variety of devices.