Super Group Limited have signed a multi-year partnership with Atlassian Williams Racing that will see Betway and Jackpot City logos adorn Formula One cars this season.
The agreement means the two Super Group brands become the F1 team’s Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner and Official Live Score Partner.
Betway and Jackpot City branding will be placed on Atlassian Williams’ new FW47 car that was unveiled last week and will be driven in 2025 by Alex Albon and Carlos Sainz.
“We are delighted to join the thrilling world of Formula 1 by partnering with one of the most prestigious teams in motor racing,” said Neal Menashe, chief executive officer at Super Group.
“The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining grand prix calendar.”
It’s here, and it’s perfect 😍 pic.twitter.com/11c7p5pWtt
— Atlassian Williams Racing (@WilliamsRacing) February 18, 2025
Williams continue to thrive commercially
The agreement continues Williams’ commercial drive ahead of the new season and builds on last week’s announcement of a long-term title and technology partnership with Atlassian.
Williams have also recently confirmed a deal with Santander and extended current partnerships with Duracell, Gulf Oil International and Kraken.
“We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing,” said Atlassian Williams’ commercial director James Bower.
“Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.
“We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”
First race on the calendar under a month away
The 2025 season gets underway in Australia with practice one on March 14 and raceday on March 16.
The venue is the Albert Park Grand Prix Circuit in Melbourne.