Bella Hadid is taking her signature cowgirl aesthetic to daring (and sexy) new heights through a new collaboration with Frankies Bikinis, a beachwear and lifestyle label.
As announced via a press release shared on Thursday, February 20, the line includes a wide range of swimwear, loungewear, apparel and accessories, that combine the supermodel’s personal sense of style with one of her all-time favorite pastimes: horseback riding.
To bring her vision to life, the campaign was shot on a ranch by Alana O’Herlihy, a longtime friend of Hadid, 28, and Frankies Bikinis founder Francesca Aiello. The supermodel also styled the campaign alongside stylist Molly Dickson. Naturally, many of the pieces recall outfits Hadid has worn since she struck up a relationship with Adan Banuelos, a professional cowboy, in 2024.
A flirty micro-dot red-and-white bikini with lace detailing resembles a minidress Hadid wore out and about with Banuelos, 37, in September 2024. There’s even a matching frock in the same motif, which will be ideal for going from the lake to a lunch date on a checkered picnic blanket.
TheStewartofNY/GC Images Bella Hadid isn’t reigning in her western-core anytime soon. The model, 28, proved she’s still all country on Wednesday, January 21, when she rocked a rancher coat and cowboy boots on the streets of New York City. Since her romance with rodeo star Adan Banuelos got off to a galloping start last summer, […]
The collection also pushes boundaries by introducing innovative textures, including suede and denim fabrics specifically designed for swimwear. The brown suede top and low-rise jeans seem to reference a similarly sultry look that Hadid wore to cheer on her boyfriend back when he competed in the American Performance Horseman show in Texas last March.
Other thoughtful details, from strategically placed gemstones to oversized belt buckles, all pay homage to the timeless aesthetic of Western-inspired design.
For instance, the Salt Water Eyelet series features a charming floral design embroidered with Bella’s name, adding an extra special personal touch. Meanwhile, the Love Bug swimwear has a bandana-print lining with a custom illustration of Hadid and Aiello, 29, together on horseback.
The look and line as a whole are a testament to their shared history and bond. The collection is rooted in a longtime friendship that dates back years; Hadid grew up next to Aiello in Malibu.
Fast-forward to today, they are each a force in the fashion industry; therefore, the joint venture represents a full-circle moment for both women. “This collaboration means so much to me,” Hadid said in a statement.
She continued, “I love creating, but to be able to do it with someone you love and collaborate well with is even better. Not only am I so proud of this collection that we worked so hard on, but to do it alongside one of my oldest friends makes it all the more special.”
Bella Hadid x Frankies Bikinis features 108 pieces and will be released in three drops: the first on Tuesday, March 4, followed by April and June 2025 drops. Each drop will be available at 9 a.m. PT on frankiesbikinis.com.