NIKOLA ILIC PR AGENCIJA ZA DIZAJN STUDIOTRIPOD SURCIN/iStock via Getty Images
Celsius Holdings’ (NASDAQ:CELH) $1.8B acquisition of Alani Lu, one of the fastest growing brands in the energy drink category, “strategically makes sense,” says Needham’s Gerald Pascarelli and will provide accretive growth and scale benefits to the brand.
By doubling down