Aonic announced today that it has made a $10 million minority investment in mobile gaming loyalty and discovery platform operator Mega Fortuna, with the option to acquire its entire share capital for $70 million. This comes less than one month after Aonic announced it had received a $160 million investment, which it planned to put towards growth, mergers and acquisitions.
Mega Fortuna’s flagship product is Richie Games, a rewards platform that allows users to earn gift cards in exchange for discovering and engaging with different mobile games. Aonic believes the company’s rewards tech will pair well with some of the other companies in its roster — particularly Exmox, its user acquisition and marketing company.
Paul Schempp, Aonic’s CEO, said in a statement, “Mega Fortuna is revolutionizing how players interact with mobile gaming by seamlessly blending discovery and rewards. In just two years, they have built an incredible platform that resonates with millions of players worldwide. This investment not only enhances our portfolio but perfectly fits into our Aonic group – particularly through significant synergies with Exmox, our leader in performance-based user acquisition.”
Şeyhmus Ölker, Mega Fortuna CEO, added, “This milestone is a testament to the exceptional talent, dedication, and innovation of the entire Mega Fortuna team… None of this would have been possible without the incredible teamwork and passion of our people. Partnering with Aonic and collaborating with Exmox is not just an opportunity to scale our vision but also a recognition of the outstanding effort that brought us here. I couldn’t be prouder of what we’ve achieved together.”