Shoemaker On’s cofounder David Allemann: ‘You have to go for crazy’
Just 15 years ago On was a new entrant in a sports shoe market filled with several well-established competitors: Nike, Adidask, and Hoka. But the company’s novel shoes—identifiable with their base that looks like a layer of hollow pebbles—won hearts as more sports enthusiasts discovered them. Today, the Swiss company reached a record high in … Read more