Kendrick Lamar, who won five awards at the Grammys this week, will appear in the experience Humble in the Synth Riders Experience on the Apple Vision Pro.
The immersive Synth Riders Experience is exclusively available on Apple Arcade for the Apple Vision Pro. It’s timely as Kendrick Lamar will be on the Apple Music Halftime show at Super Bowl LIX on February 9.
Even if you can’t be at Super Bowl LIX to see Lamar at the Apple Music Halftime show, you can enter an immersive Synth Riders Experience featuring his music. Kluge Interactive created the Kendrick Lamar – Humble – Synth Riders Experience.
Each Synth Riders Experience is a spatial-musical journey, as if you’re entering the universe of a song. In this case, moving in a world transformed through the lens of Kendrick Lamar’s Humble music video. Moody spotlights shift to the beat, transporting players from New Orleans to the streets of Los Angeles. From there, making it through crowds to take a rightful place on the throne.
Starting today (February 6), you can choose between getting fully absorbed into a spatial songscape or
play through a HUMBLE. portal created in the living room.
“Everyone here at Kluge Interactive is excited for the upcoming launch of the Kendrick Lamar – Humble – Synth Riders Experience™ exclusively on Apple Vision Pro,” said Kluge Interactive CEO Arturo Perez, in a statement. “Being able to work with a song from Grammy, Emmy, Billboard, and BET award-winning artist Kendrick Lamar is an amazing opportunity. There’s no better way to do it than with ‘HUMBLE.,’ one of his first — of many — Hot 100 number one hits.”
A launch title for Apple Vision Pro, Synth Riders was nominated as best Spatial Computing Game for the Apple Design Awards. Following that, Kluge Interactive delivered the Current Waves Music Pack featuring chart-topping Apple Music artists such as Charli XCX, David Guetta, and Sia.
“We’re thrilled to see how teams like Kluge Interactive are pushing the boundaries of immersive experiences with Unity for Apple Vision Pro,” said Steve Collins, CTO, Unity. “The Kendrick Lamar Humble — Synth Riders Experience exemplifies the incredible potential of spatial computing, seamlessly blending music, visuals, and interactivity to captivate the audience. It’s innovative experiences like these that demonstrate how Unity developers can power the future of immersive storytelling and entertainment.”
Apple Arcade is Apple’s gaming subscription service that offers unlimited access to more than 200 games, featuring benefits including no ads or in-app purchases, and one all-inclusive subscription offer with access for up to six family members.
Synth Riders is the freestyle dancing VR/MR rhythm game, available on all major XR platforms. Riding the rails, dodging obstacles, and freestyle dancing combine to let players feel and move through music in whole new ways.
The Synth Riders game features over 150 tracks from artists such as a-ha, Queen, Gorillaz, Bruno Mars, Muse, The Offspring, Lindsey Stirling, The Cure, Caravan Palace, and many more. This includes critically acclaimed Experiences. The recent Synth Riders Experience – Barbie Dance ‘n Dream, dropped players straight into a Barbie dreamscape with Fifty Fifty’s “Barbie Dreams” from Barbie The Album.
Kluge Interactive is known for its deep immersive VR and mixed reality experiences and is the creator of the popular VR rhythm game Synth Riders, available for Apple Vision Pro, Meta Quest, PlayStation VR 2, and Steam. Kluge’s latest project, Final Fury, aims to deliver fighting game combat from a whole new XR perspective.
