Summary
Tractor Supply Co. with 2024 sales of $14.9 billion, offers a broad range of items for home, land, pet and livestock owners who generally have above average income and a below average cost of living. TSCO, based in Brentwood, Tennessee, has five product categories: Livestock, Equine & Agriculture (26% of sales), Companion Animal (pet) (26% of sales); Seasonal & Recreation Products (23%); Hardware, Tools, and Truck (16%); Clothing, Gift & Decorating (10%) and Agriculture (3%). More than 85% of the company’s customers have pets and animals. The company ended 2024 with more than 2,500 stores in 49 states: 2,296 under the Tractor Supply banner and 206 Petsense stores. Sixty-one percent of stores are free standing and 39% are in shopping centers. Texas has 261 stores. North Carolina has 122; Florida, 115; Georgia, 116; Pennsylvania, 114; Michigan 109; Tennessee 105; and Ohio 105. Stores are typically an hour, or more, outside of major cities. Digital sales are about 8% of the company’s total. The goal is 10%-12%.
Formed in 1982 from the assets of a catalog company that had been selling farm supplies since 1938, Tractor Supply is convert